Speedo: Leading the Swimwear Market |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||
Excerpts Contd...
CompetitorsGeneral swimwear was a competitive market segment with several specialist swimwear manufacturers as well as sportswear companies extending their lines to customers...
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |